NeuralEdge AI Internal - Not for Customer
ICP Industries Openers Discovery Playbook Points Qualify Objections Landmines Close ← Back to Hub
10 - Move the Deal

Close & Next Steps

Every customer call should end with a calendared next step. If you leave a call with "we'll be in touch," you're losing the deal.

Closing Checklist - Use Every Call

  1. Recap the three pains they shared in their own words. "So if I heard right, the three things hurting most are X, Y, Z."
  2. Confirm the cost in their own numbers. "And X is costing roughly Y per month - that's the bar we'd need to clear, right?"
  3. Map the decision. "Beyond you, who else needs to be in the room before this becomes real?"
  4. Identify the champion. "Who on your team would benefit most from this getting built?"
  5. Set the next step on the call. Calendar invite before you hang up. "Next Tuesday at 2pm I'll come back with a discovery proposal - does that work?"
  6. Send a recap email within 24 hours. Restate their pain, their numbers, your proposed next step. Forward-able.
  7. Get budget signal. "If we get to a proposal we both believe in, what's the path to a yes?"
  8. Always ask for the meeting after this one. Never end without a calendared follow-up.